Business Efficiency
Selected Programs
- New Business Team to Train on a New CRM Tool
- Increasing the Rate of Consumer Credit in a Specialty Furniture Store Chain
- Helping a Team of Sedentary Sales Reps Revitalize MarginsManufacturer of technical aluminum products (bars, sections, veneers, blocks) with a strong service focus (finished product).
- Optimizing Negotiation Management in the Wholesale SectorDVD film distribution
- Generating Additional Sales in a Chain of BoutiquesCustom-made swimwear
- Securing a Management ContractAsset management bank catering to corporate clients
- Securing Meetings with Senior ExecutivesConsultant firm specializing in the organization and optimization of manufacturing plants
- Advanced Negotiation Training for Executive EngineersAutomobile equipment manufacturer (AEM)
- Negotiation Training for Business ConsultantsRegional retail bank
- Boosting Referral and Retention RatesMobile telephone customer service department
- Reviving Sales for a Line of ProductsRetail bank
- Boosting Confidence Before Key NegotiationsMobile phone manufacturer
- Training and Certifying Distributors on Getting New OffersTelecommunications
- Providing Training Prior to Key NegotiationsIndustry
- Assisting with the Design of Internal Communication Media for Sales TeamsRetail bank
- Assisting with the Recruitment of Sales PersonnelInsurance
You are / home / About Us
Results-based Sales Training
We created Anderna in a market that many believe to be saturated (with roughly as many sales training companies as there are plumbers in France!) – we believe that there is room for a truly different sales training firm.
Different because we are passionate about client results
- Highly-trained consultants to fully implement our methods and translate them into results for the client. Halifax will only send the best to train you!
- Operational support services for business deals that will bring short-term results and provide insight for the long term.
Different because of our esteem for the client and because of our commitment
- We provide training programs that are tailor-made in the true sense of the word. At Halifax, we do not use automatic copy and paste at the cost of innovation.
- We offer high-level inter-company seminars that are managed as such. This undertaking is manifested in the seven commitments that we make for inter-company training programs unlike no other on the market.
Different because of our innovative content
- All the experts agree that markets and purchasing behavior are changing.
- However, fewer are the companies that are adapting their content to the evolving markets and behaviors. This is why we constantly update our materials.
- This can be seen with our regular publication of books on business efficiency. Today, Halifax is the most published French company in this field. We will have even more publications next year when we publish two new works that are already in the pipeline. These publications bring more than just pride to our company. They allow our clients to benefit from up-to-date content.
Different because of our outlook
- We do not hire trainers. We recruit true sales professionals. We teach them our training principles and share with them the desire to help partners and participants grow! We are convinced that, with experienced sales teams and managers, teaching methods aren't enough unless they goes hand-in-hand with real ability to understand the complicated reality on the ground and to provide concrete solutions.
- We know that time for training is scarce. Halifax does not organize time-consuming discussions or present complex practical cases requiring significant prep time to understand the context. On the contrary we avoid time-intensive activities that, in the name of teaching, eat away at real training time.
- We do not believe that stress is an effective training tool. Behavioral training, by nature, scares away future participants. Will I put my career at risk? Are they going to make me do things I don't know how to do? We want your employees to be relaxed and comfortable. To ensure this, we place them in "successful situations," all while maintaining our demands on them. Our training methods focus on facilitating this by combining rigor with a friendly atmosphere. It is absolutely possible to work seriously and intensely without useless pressure.
- In addition to our methods, we pursue the implicit goal of making your employees more satisfied with their job by the end of the seminar. Our pedagogical choices help develop "professional satisfaction" and reassure your employees that they have the ability to reach their own development goals.
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