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About Us
About Us
Anderna Consultants
Sales consultants
In-house Sales Consultants
Sales Consultant Partners
Our Publications
Extracts from Our Publications
Corporate Account Sales
Negotiating framework agreements
Prospecting buyers
The indirect approach through top management
Solution gap meetings
How to decline a written business proposal
Questions you must put to yourself before you "defend your proposal"
Sales Management
Developing an Existing Portfolio
The Difference That Makes All the Difference
Reflections on Sales Rep Pay Frequently Revolve around Recurring and Often Seemingly Paradoxical Questions
Book introduction
Prospecting Techniques
Alternative Methods for Increasing Win Rates
Paradoxical Methods for Increasing Win Rates
The New Rules of Effective Prospecting
Conducting the Prospecting Meeting
How to Guarantee Failure in Prospecting
Prospecting Against the Clock
Sales Techniques
Why It Is Increasingly Difficult to Convince Clients
Sales : A Competitive Sport
Strengthening Client Relations
Tailoring Your Meeting Strategy to Specific Client Scenarios
Preparing for the Sale with a Thorough Client Assessment
Influence Your Clients
Pitching Your Price
Overcoming Objections
Concluding Negotiations Effectively
Conflict Resolution
Unleash Your Business Potential
Finalizing the Sale
Sales Technique Pitfalls
Negotiation Techniques
Understanding the rationale and modus operandi of professional buyers
Chose your playground : play at home
Business negotiation
Decoding the buyer's negotiating style
In a business negotiation
Newsletter
Newsletter
Recovering Sales for a Range of Products
What Makes Sales Reps Tick?
Is Business Training a Profitable Venture?
How Can You Increase the Number of Sales Proposals Signed?
References
Selected Programs
New Business Team to Train on a New CRM Tool
Increasing the Rate of Consumer Credit in a Specialty Furniture Store Chain
Helping a Team of Sedentary Sales Reps Revitalize Margins
Optimizing Negotiation Management in the Wholesale Sector
Generating Additional Sales in a Chain of Boutiques
Securing a Management Contract
Securing Meetings with Senior Executives
Advanced Negotiation Training for Executive Engineers
Negotiation Training for Business Consultants
Boosting Referral and Retention Rates
Reviving Sales for a Line of Products
Boosting Confidence Before Key Negotiations
Training and Certifying Distributors on Getting New Offers
Providing Training Prior to Key Negotiations
Assisting with the Design of Internal Communication Media for Sales Teams
Assisting with the Recruitment of Sales Personnel
Anderna Group
Blog
Business Efficiency
In-House Tailored Training
Guidance Solutions
E-learning and Technology
Selected Programs
New Business Team to Train on a New CRM Tool
Increasing the Rate of Consumer Credit in a Specialty Furniture Store Chain
Helping a Team of Sedentary Sales Reps Revitalize Margins
Manufacturer of technical aluminum products (bars, sections, veneers, blocks) with a strong service focus (finished product).
Optimizing Negotiation Management in the Wholesale Sector
DVD film distribution
Generating Additional Sales in a Chain of Boutiques
Custom-made swimwear
Securing a Management Contract
Asset management bank catering to corporate clients
Securing Meetings with Senior Executives
Consultant firm specializing in the organization and optimization of manufacturing plants
Advanced Negotiation Training for Executive Engineers
Automobile equipment manufacturer (AEM)
Negotiation Training for Business Consultants
Regional retail bank
Boosting Referral and Retention Rates
Mobile telephone customer service department
Reviving Sales for a Line of Products
Retail bank
Boosting Confidence Before Key Negotiations
Mobile phone manufacturer
Training and Certifying Distributors on Getting New Offers
Telecommunications
Providing Training Prior to Key Negotiations
Industry
Assisting with the Design of Internal Communication Media for Sales Teams
Retail bank
Assisting with the Recruitment of Sales Personnel
Insurance
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