Frédéric Vendeuvre and Thierry Houver In what has become an increasingly complex and highly competitive sales environment, hard work, willingness and classic methods are no longer sufficient. Choosing your key accounts, outlining a suitable entrance strategy, laying down the groundwork, carrying out effective lobbying, and negotiating fruitful agreements with buyers are all themes that are fundamental to the company's key account manager.
The authors have outlined and concisely presented some best practice models for key account selling to help the reader: - Develop an 18-24 month strategy
- Devise a winning strategy/plan of action
- Sell value
- Gain the competitive edge in a public tender
- Negotiate and finalize
- Build up loyalty of key account clients
Key account managers seeking tools and methods as a means to increasing profit will find a day-to-day guide in this book. Directors and managers alike will discover an invaluable resource for implementing a key account framework and reasserting their own role in the proceedings.
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