If there one thing that all sales professionals should know, it is how to conclude negotiations that elicit the best possible outcome. Many, however, tiptoe round the topic and are scared to confront it. Do you play tennis? What method do you use to score a volley? Most players wait for the first short ball to be served by their opponent before moving towards the net and then slamming the ball out of his or her reach. These are the perfect conditions for scoring the point.
Like the tennis player, do you have a method for concluding your sales meetings effectively? This chapter deals precisely with this topic to provide a logical, fail-safe method that will allow you to approach this crucial stage of the sale under the optimal conditions.