Influence Your Clients

All our meetings should be centered on serious and systematic reasoning.

Each day we extol the virtues of our product - but is the reasoning you employ when selling based exclusively on your enthusiasm and technical expertise? Or do you cover both of those points using alternative ‘instruments'?

If you are looking to perfect your ability to give the impression of being convincing, this box will provide you with various techniques or tips that you can implement at your next meeting. These tips are presented in the following two ways:

• Some relate to persuasive behaviors based on the ‘authority' of the salesman and the client's need for coherence

• Others relate to techniques that will improve your public speaking - of particular benefit to sales professionals who want to set themselves apart