Sales : A Competitive Sport

In the same way that a professional athlete must be capable of many different maneuvers to be efficient in his specialty, the salesman must be capable of utilizing all of the resources available to him. In this book we list eight techniques. In order to facilitate reading and, especially, content assimilation, we presented them on a checkerboard and organized them so that each box on the board can be read independently.

In these boxes, found in these chapters, we have provided recommendations and methods that will allow you to work on your body language so that you are as comfortable as possible when dealing with clients during the more critical times of competition. The next few lines provide a summary of the content in each section. Once you have read them, just jump to the section that interests you most - this way you get to create your own learning itinerary.