The theme of this box is how to get other people to want to work with you. Here you will find ideas on behavior and conduct that will have your clients hooked and help you seduce your clients from the first point of contact and enable you to build up their loyalty.
The ideas that we put forward are, in reality, arguments that respond to questions that are often raised by our clients without us daring to actually formulate them. Making a good impression on our clients will depend particularly on how well we answer these questions (here we look at twenty).