Anderna Consulting - Effective Sales
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Business Efficiency

In-House Tailored Training

Tailor-Made Sales Training
Large-Scale Training for Your Sales Team

Guidance Solutions

Guidance Solutions for Your Strategic, Commercial and Business Priorities
Sales Team Motivation

E-learning and Technology

About Us

About Us

Anderna Consultants

Sales consultants

In-house Sales Consultants
Sales Consultant Partners

Our Publications

Extracts from Our Publications

Corporate Account Sales

Negotiating framework agreements
Prospecting buyers
The indirect approach through top management
Solution gap meetings
How to decline a written business proposal
Questions you must put to yourself before you "defend your proposal"

Sales Management

Developing an Existing Portfolio
The Difference That Makes All the Difference
Reflections on Sales Rep Pay Frequently Revolve around Recurring and Often Seemingly Paradoxical Questions
Book introduction

Prospecting Techniques

Alternative Methods for Increasing Win Rates
Paradoxical Methods for Increasing Win Rates
The New Rules of Effective Prospecting
Conducting the Prospecting Meeting
How to Guarantee Failure in Prospecting
Prospecting Against the Clock

Sales Techniques

Why It Is Increasingly Difficult to Convince Clients
Sales : A Competitive Sport
Strengthening Client Relations
Tailoring Your Meeting Strategy to Specific Client Scenarios
Preparing for the Sale with a Thorough Client Assessment
Influence Your Clients
Pitching Your Price
Overcoming Objections
Concluding Negotiations Effectively
Conflict Resolution
Unleash Your Business Potential
Finalizing the Sale
Sales Technique Pitfalls

Negotiation Techniques

Understanding the rationale and modus operandi of professional buyers
Chose your playground : play at home
Business negotiation
Decoding the buyer's negotiating style
In a business negotiation

Newsletter

Newsletter

Recovering Sales for a Range of Products

What Makes Sales Reps Tick?

Is Business Training a Profitable Venture?

How Can You Increase the Number of Sales Proposals Signed?

References

Selected Programs

New Business Team to Train on a New CRM Tool
Increasing the Rate of Consumer Credit in a Specialty Furniture Store Chain
Helping a Team of Sedentary Sales Reps Revitalize Margins
Optimizing Negotiation Management in the Wholesale Sector
Generating Additional Sales in a Chain of Boutiques
Securing a Management Contract
Securing Meetings with Senior Executives
Advanced Negotiation Training for Executive Engineers
Negotiation Training for Business Consultants
Boosting Referral and Retention Rates
Reviving Sales for a Line of Products
Boosting Confidence Before Key Negotiations
Training and Certifying Distributors on Getting New Offers
Providing Training Prior to Key Negotiations
Assisting with the Design of Internal Communication Media for Sales Teams
Assisting with the Recruitment of Sales Personnel

Anderna Group

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