Business Efficiency
Selected Programs
- New Business Team to Train on a New CRM Tool
- Increasing the Rate of Consumer Credit in a Specialty Furniture Store Chain
- Helping a Team of Sedentary Sales Reps Revitalize MarginsManufacturer of technical aluminum products (bars, sections, veneers, blocks) with a strong service focus (finished product).
- Optimizing Negotiation Management in the Wholesale SectorDVD film distribution
- Generating Additional Sales in a Chain of BoutiquesCustom-made swimwear
- Securing a Management ContractAsset management bank catering to corporate clients
- Securing Meetings with Senior ExecutivesConsultant firm specializing in the organization and optimization of manufacturing plants
- Advanced Negotiation Training for Executive EngineersAutomobile equipment manufacturer (AEM)
- Negotiation Training for Business ConsultantsRegional retail bank
- Boosting Referral and Retention RatesMobile telephone customer service department
- Reviving Sales for a Line of ProductsRetail bank
- Boosting Confidence Before Key NegotiationsMobile phone manufacturer
- Training and Certifying Distributors on Getting New OffersTelecommunications
- Providing Training Prior to Key NegotiationsIndustry
- Assisting with the Design of Internal Communication Media for Sales TeamsRetail bank
- Assisting with the Recruitment of Sales PersonnelInsurance
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Assisting with the Design of Internal Communication Media for Sales Teams
Sector
Retail bank
Context and objectives:
Within the framework of ‘ritual' presentations targeting regional sales teams, our client sought to boost sales for a new service package
The project manager responsible for the services had a good grasp of the subject, but needed to resolve these two key points:
The project manager responsible for the services had a good grasp of the subject, but needed to resolve these two key points:
- How do we make an impact during these brief negotiations and stand out from our competition?
- How do we convince sales teams, who sell a plethora of products, to prioritize this particular offer?
Anderna’s contribution:
- Proposal to educate the sales team on giving a coherent presentation
- Media presented in charts
Results:
One satisfied project manager!
- Media was made ready in very respectable, very short timeframe (5 days and nights)
- Speech that focused on content and called for the involvement of sales teams
- First successful presentations
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