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Boosting Confidence Before Key Negotiations

Sector

Mobile phone manufacturer

Context:

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  • World-class European manufacturer of state-of-the-art technology has assigned its entire international sales team to promoting the French Roland Garros tennis tournament, symbolizing a new starting point. The industry is faced both with the globalization of its clients that generate its sales volumes and a minor production overcapacity
  • These two phenomena have created serious pressure to lower prices. This launch meeting has a double objective: to kick-start the motivation of sales teams and increase their confidence prior to commencing key negotiations

Chosen strategy

  • Useful role-play involving 120 salesman over an afternoon

Results:

  • Increasing awareness of variations in end results between negotiators that start low with the same conditions, employees who are better equipped to negotiate and consultant teams that are more motivated when communicating
  • This training establishes solid support base that will enable management to continue coaching and better structure their preparations for future negotiations
 

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