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Helping a Team of Sedentary Sales Reps Revitalize Margins

Sector

Manufacturer of technical aluminum products (bars, sections, veneers, blocks) with a strong service focus (finished product).

Context and objectives:

The market has just suffered a major increase in the price of commodities
  • How can this price increase be passed on to the end client without compromising sales volume and profitability?
  • How, in this case, can we defend service-related margins and sales (consignment, packaging, invoicing expenses, quality certificate)?
  • How can we inspire confidence in and re-evaluate internal sales reps that see themselves simply as being part of the budget?

Our proposal: two-pronged approach

  • Previously: To increase the value - against all odds - of the client's unique attributes
  • Apply the DEAL® Method (Anderna negotiation method) when the client reacts to the proposed project budget

The result 2 months post-training

  • Margin increase of  +25% per kg (absolute value)
  • Increase of +15% in the sale of invoiced services
 

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