Manufacturer of technical aluminum products (bars, sections, veneers, blocks) with a strong service focus (finished product).
The market has just suffered a major increase in the price of commodities
- How can this price increase be passed on to the end client without compromising sales volume and profitability?
- How, in this case, can we defend service-related margins and sales (consignment, packaging, invoicing expenses, quality certificate)?
- How can we inspire confidence in and re-evaluate internal sales reps that see themselves simply as being part of the budget?