Business Efficiency
Selected Programs
- New Business Team to Train on a New CRM Tool
- Increasing the Rate of Consumer Credit in a Specialty Furniture Store Chain
- Helping a Team of Sedentary Sales Reps Revitalize MarginsManufacturer of technical aluminum products (bars, sections, veneers, blocks) with a strong service focus (finished product).
- Optimizing Negotiation Management in the Wholesale SectorDVD film distribution
- Generating Additional Sales in a Chain of BoutiquesCustom-made swimwear
- Securing a Management ContractAsset management bank catering to corporate clients
- Securing Meetings with Senior ExecutivesConsultant firm specializing in the organization and optimization of manufacturing plants
- Advanced Negotiation Training for Executive EngineersAutomobile equipment manufacturer (AEM)
- Negotiation Training for Business ConsultantsRegional retail bank
- Boosting Referral and Retention RatesMobile telephone customer service department
- Reviving Sales for a Line of ProductsRetail bank
- Boosting Confidence Before Key NegotiationsMobile phone manufacturer
- Training and Certifying Distributors on Getting New OffersTelecommunications
- Providing Training Prior to Key NegotiationsIndustry
- Assisting with the Design of Internal Communication Media for Sales TeamsRetail bank
- Assisting with the Recruitment of Sales PersonnelInsurance
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Increasing the Rate of Consumer Credit in a Specialty Furniture Store Chain
Client Context and Brief
A consumer credit company and contemporary furniture store chain both seeking to increase the rate of consumer credit.
Anderna’s Contribution
A two-pronged training system that simultaneously addresses:
The each participant's commitment and key components of the project:
- Skills and training that must uphold an action-based framework to obtain simple responses
The each participant's commitment and key components of the project:
- In-store managers: to adopt an exemplary role and attitude
- Client-facing employees: to instill a true sense of involvement in the project
- A multimedia training kit geared towards business consultants and in-store cashiers
- Simplicity to obtain good responses and focus on feedback as a means to kick-start motivation
- Organized in sequences of 20 - some generic for all participants, and others that are specifically tailored for consultants and cashiers
Teaching Rotation
- Brief theory-based training followed by practical application through a questionnaire or video
- Questionnaires based on client scenarios
- Videos are of client testimonials, strategies, 7 errors, and ‘best practice' teaching models
- Training kit maximize learning modules
Result
- Increase of over 30% in the rate of consumer credit observed nationwide
- Development of a new tool for another chain specializing in house appliances
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