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Negotiation Training for Business Consultants

Sector

Regional retail bank

Context and objectives:

  • A bank that is well-known throughout its region and respected for the quality of its client relations
  • The entire business relationship between this bank and its clients is based on close proximity, providing high-quality service and responding effectively to the needs of clients
  • Fierce local competition has resulted in an increase of derogation requests
  • Clients well-known within the bank - particularly for their ability to attract new clients and sell new products to long-term clients. These two aspects have attributed greater value than the ability to preserve supplementary basis points, or parts thereof - or commission.

Initial request:

  • Negotiation training for business consultants

Proposed solution:

  • Top-down approach. Each employee involved in negotiation to be trained: starting with senior managers - including the president - followed by directors, and then consultants
  • Review of processes: requests for derogation accompanied by justification, challenges and compensatory commitments negotiated - or to be negotiated - with the client
  • Each participant to receive training on his real role in the negotiation so that consultants are not limited within the negotiations and do not learn the same content as their superiors. They need to learn the measures required effectively prepare for follow-up negotiations carried out by their superiors

Results:

  • Employees understanding that defending their conditions and continuing to develop a highly-personalized relationship with clients are not contradictory 
  • ‘Honest' training. Each participant trained in his ‘area of influence'. No disappointment with irrelevant content
 

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