Business Efficiency
Selected Programs
- New Business Team to Train on a New CRM Tool
- Increasing the Rate of Consumer Credit in a Specialty Furniture Store Chain
- Helping a Team of Sedentary Sales Reps Revitalize MarginsManufacturer of technical aluminum products (bars, sections, veneers, blocks) with a strong service focus (finished product).
- Optimizing Negotiation Management in the Wholesale SectorDVD film distribution
- Generating Additional Sales in a Chain of BoutiquesCustom-made swimwear
- Securing a Management ContractAsset management bank catering to corporate clients
- Securing Meetings with Senior ExecutivesConsultant firm specializing in the organization and optimization of manufacturing plants
- Advanced Negotiation Training for Executive EngineersAutomobile equipment manufacturer (AEM)
- Negotiation Training for Business ConsultantsRegional retail bank
- Boosting Referral and Retention RatesMobile telephone customer service department
- Reviving Sales for a Line of ProductsRetail bank
- Boosting Confidence Before Key NegotiationsMobile phone manufacturer
- Training and Certifying Distributors on Getting New OffersTelecommunications
- Providing Training Prior to Key NegotiationsIndustry
- Assisting with the Design of Internal Communication Media for Sales TeamsRetail bank
- Assisting with the Recruitment of Sales PersonnelInsurance
New Business Team to Train on a New CRM Tool
Context
- A telecom operator seeks to incorporate a method that enables the sales team to be more professional in business efficiency
- The company decides to invest in the implementation of a CRM tool for its sales team to manage sales rep activity and results
Client Brief
- To provide training on the new tool
- To take full advantage of the CRM tool to improve assimilation and foster an ‘open forum' for good business practices (visit preparation, results analysis, drawing up development plans, reports)
Anderna’s Role
Assisting salesmen by:
- Helping them understand the ‘why' (expected benefit) that was the impetus for implementing the ‘how' (the tool and its processes) and expand the business
- Providing practical access essential for training
- Showing the usefulness of the tool and its relationship to salesmen's variable salary based on their expected goals/contribution
- Providing a team dedicated to teaching good business practices
- Teaching about the transparency of accessible information based on user category
- Eliminating complex tools: move towards discovery-based interactive training (each participant has his own PC)
- Early stage guidance: Regional monitoring devices installed 3 and 6 weeks post- training
Result: all objectives met are in line with project success indicators
- User connections
- % visits prepared and closed (reports)
Search :
Now Showing A Day in the Life of a ...Demotivator
Links - Site map - Web Agency GoldenMarket : GoldenMarket - Crédits Goldenmarket
ANDERNA consulting PARIS - MADRID - CASABLANCA - AMERIQUE DU NORD