Business Efficiency
Selected Programs
- New Business Team to Train on a New CRM Tool
- Increasing the Rate of Consumer Credit in a Specialty Furniture Store Chain
- Helping a Team of Sedentary Sales Reps Revitalize MarginsManufacturer of technical aluminum products (bars, sections, veneers, blocks) with a strong service focus (finished product).
- Optimizing Negotiation Management in the Wholesale SectorDVD film distribution
- Generating Additional Sales in a Chain of BoutiquesCustom-made swimwear
- Securing a Management ContractAsset management bank catering to corporate clients
- Securing Meetings with Senior ExecutivesConsultant firm specializing in the organization and optimization of manufacturing plants
- Advanced Negotiation Training for Executive EngineersAutomobile equipment manufacturer (AEM)
- Negotiation Training for Business ConsultantsRegional retail bank
- Boosting Referral and Retention RatesMobile telephone customer service department
- Reviving Sales for a Line of ProductsRetail bank
- Boosting Confidence Before Key NegotiationsMobile phone manufacturer
- Training and Certifying Distributors on Getting New OffersTelecommunications
- Providing Training Prior to Key NegotiationsIndustry
- Assisting with the Design of Internal Communication Media for Sales TeamsRetail bank
- Assisting with the Recruitment of Sales PersonnelInsurance
Providing Training Prior to Key Negotiations
Sector
Industry
Context and objectives:
- Our client, Director Comercial Mundial, for whom we have provided numerous business training sessions, wishes to draw up a negotiation strategy for next year's margins with its primary global distributor
The request:
- To set up mock scenarios with the director and his colleague that simulate conditions that most closely reflect those encountered in everyday situations
The strategy:
- Anderna received all important contextual information
- A trial negotiation meeting was then carried out with the company's two partners taking on the role of buyers
- 3 hours of ‘negotiations' later...
Results:
- The real negotiations lasted not 3 hours - but 12!
- Margins have been sustained
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ANDERNA consulting PARIS - MADRID - CASABLANCA - AMERIQUE DU NORD